The modern tin foil hat is on Kickstarter because: of course it is:
Contrary to their marketing I suspect this hat sends stronger, and more harmful, signals then those which it blocks.
According to the video you should wear it on a first date. It's kind of a messed up metaphor for our times: Be open and honest about your inner crazy; while pampering and protecting it.
That was sarcasm by the way. Please be uncomfortable with your inner crazy.